Back in May 2021, Chinese smartphone model Realme had launched a brand new sub-brand referred to as DIZO. Abhilash Panda was made the CEO of DIZO and naturally, the influencer hype was there to assist the model kickstart in India.
Under the DIZO model gadgets like Bluetooth neckbands, TWS earbuds, smartwatches, function telephones, hair dryer, trimmer amongst others had been launched. Within a brief span of simply 2 years, DIZO launched 13 Bluetooth audio merchandise, 17 smartwatches, 2 function telephones, 3 hair trimmers and 1 hair dryer. This is certainly an enormous product catalog for a brand new model, particularly after the world simply got here out of the pandemic. But these launches had been hyped as an enormous success for the model.
Last yr, DIZO ‘celebrated’ its anniversary. Abhilash Panda gave interviews claiming how profitable the model has turn out to be in India. They even quoted reviews by Counterpoint Technology Market Research claiming to be among the many “top five smartwatches brands in India” with “4.4 per cent of the market share”.
But this yr, DIZO is not going to be celebrating its “second anniversary”. Why? Well, Abhilash Panda has stop and Realme appears to have quietly washed off its palms from the model DIZO.
When Abhilash Panda was celebrating final yr, he made a refined level which many ignored. He quietly talked about that DIZO was not a sub-brand of Realme.
In an interview with The Telegraph in June 2022, he stated, “Dizo indeed is a part of Realme, to be more precise we are the first brand to be part of Realme’s TechLife ecosystem. However, we are not a sub-brand of Realme.”
Following the latest resignation of Abhilash Panda, rumours have emerged hinting on the doable shutdown of Dizo inside simply two years since its launch. In truth, DIZO’s media communications crew has not too long ago left as properly.
The final 2 years has been an amazing studying expertise. Over to a while off and opening of the subsequent chapter! pic.twitter.com/B9SJcs0LcK
— Abhilash Panda (@panda_abhilash) May 27, 2023
Panda’s resignation has sparked hypothesis about the way forward for the model, leaving many to query the longevity of Dizo out there. No official statements or bulletins have been made concerning the closure of the DIZO model but. We have contacted the media communication groups at Realme for a similar and are awaiting their responses.
Since February 2023, the model has remained silent with none updates or bulletins. The most up-to-date addition to their product lineup was the Dizo Watch D2, which was launched in February 2023.
So, what occurs to the individuals who have purchased any of the DIZO merchandise? What about software program updates or what about after-sales help?
Interestingly, in April 2023, Realme introduced an overhaul for its Techlife model, bringing all of its merchandise beneath its present Narzo sub-brand. The firm had directed Techlife product followers to comply with Narzo’s social handles sooner or later. Furthermore, the corporate additionally requested followers to comply with Realme’s official handles for updates on AIoT merchandise, implying that no AIoT merchandise can be launched beneath the Narzo model.
We’re thrilled to announce that realme Techlife is altering and can now be your go-to web page for all issues realme narzo.For our AIOT lovers, don’t fear – for any and all updates, you may comply with @realmeIndia! pic.twitter.com/ehkaHoQNfn
— realme narzo India (@realmenarzoIN) April 3, 2023
The latest announcement from Realme left many confused. Up till now, Realme has constructed a Techlife ecosystem consisting of three core elements: industrial design, provide chain, and AIoT. These elements seamlessly combine with the Realme Link App. However, Realme has not supplied any clarification concerning the way forward for AIoT gadgets beneath the Dizo model.
Also, ought to individuals belief the Narzo model from Realme after seeing the destiny of DIZO?
Meanwhile, after the resignation of Panda, persons are on the lookout for solutions from the model. Reacting to the newest improvement, a Twitter consumer wrote: “What about these individuals who purchased the Dizo product and so they don’t have any service? Such a straightforward technique to take an exit and say all good issues concerning the firm which is cheat and fraud, earn a living and run away. Also, thoughts #dizo is @realmeIndia firm. Realme ought to assist out…”
What about those people who bought the dizo product and they don’t have any service?Such an easy way to take an exit and say all good things about the company which is cheat and fraud, make money and run away. Also mind #dizo is @realmeIndia firm. Realme ought to assist out… https://t.co/eI6gnQI0Kl
— Abhishek Bhatnagar (@abhishek) May 28, 2023
As clients await readability and help, it stays to be seen how Realme and Dizo will reply to those requires help.
