Curated By: Business Desk
Last Updated: February 28, 2024, 16:24 IST
Being the custodian of a number of famend international manufacturers in India, Reliance is effectively-geared up to additional increase Elephant House’s established client model.
Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate.
Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), at present introduced that it has partnered with Sri Lanka-headquartered Elephant House to fabricate, market, distribute and promote drinks below the Elephant House model throughout India.
This affiliation won’t solely assist RCPL bolster its rising beverage portfolio that boasts iconic manufacturers akin to Campa, Sosyo and Raskik however may also deliver distinctive new merchandise and worth propositions to Indian customers, RCPL mentioned in a press assertion.
Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House model, it manufactures and sells a variety of drinks together with Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to call just a few.
Ketan Mody, COO, Reliance Consumer Products Limited, mentioned, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choices and value propositions through quality products. Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years.”
Krishan Balendra, chairperson, John Keells Group, mentioned, “We are proud to announce the expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers.”
The settlement between RCPL and Elephant House underscores a shared dedication to excellence and innovation, empowering each organisations to capitalise on synergies and amplify their market presence, the assertion mentioned.
RCPL’s imaginative and prescient is to supply Indian customers a large portfolio of worldwide recognised manufacturers and merchandise that stand out for his or her distinctive high quality and worth.
In addition, RCPL is quickly scaling up its multi-channel operations to achieve extra customers throughout various markets.
The firm, at present, boasts a flexible FMCG portfolio comprising iconic beverage manufacturers together with Campa and Sosyo Hajoori, an intensive confectionery vary from Lotus Chocolates, Toffeeman and snacks akin to Alan’s Bugles and Masti Oye aside from Sri Lanka’s main biscuit model Maliban, and staples & every day comfort merchandise below the Independence model.
In dwelling and private care, it has merchandise akin to dishwashing liquids, laundry detergent, soaps and bathroom cleaners.
Disclosure: Reliance Retail is the retail initiative of Reliance Industries. News18.com is a part of Network18 Media & Investment Limited which is owned by Reliance Industries.
