Reliance Consumer Products Joins Hands With Muttiah Muralitharan’s Ceylon Beverage For Campa-Cola Cans: Reports

Reliance Consumer Products Ltd (RCPL) has joined arms with Ceylon Beverage International, which is promoted by former cricketer Muttiah Muralitharan, because the contract packaging companion for the Campa-Cola beverage model’s canning operations, in accordance with experiences. Sri Lanka-based Ceylon Beverage International will co-pack cans for the Campa comfortable drinks portfolio in India.

According to a report by livemint, quoting folks accustomed to the event, the settlement may grant Reliance Consumer distribution’s rights for Sri Lanka-based Ceylon Beverage’s vitality drinks and juices in India.

Ceylon, as per experiences, can be anticipated to arrange a packaging facility in India to assist the Campa model growth in India. Currently, Campa cans are imported from Sri Lankan manufacturing unit.

Reliance Consumer already has tie-ups with numerous Indian producers and distributors for the Campa model, together with these with Tamil Nadu-based Asian Beverage and Kali Aerated Water Works.

Last week, B2B e-commerce firm udaan additionally mentioned it has entered right into a partnership with Reliance Consumer Products for pan-India distribution of beverage model Campa’s vary of merchandise.

RCPL’s (Reliance Consumer Products Ltd) vary of Campa drinks shall be initially out there in over 50,000 retailers and kirana shops, which is able to steadily develop to over 1 lakh retailers and kirana shops within the subsequent two months, udaan mentioned.

“We imagine that the big retailer base mixed with a cheap distribution community locations udaan in a novel place to serve the wants of RCPL for deeper market penetration for the ‘Campa’ vary throughout Bharat,” udaan’s Head for FMCG Business Vinay Shrivastava said.

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