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| Photo Credit: G.R.N. Somashekar
The Food Safety and Standards Authority of India (FSSAI) has issued a directive mandating all Food Business Operators (FBOs) to take away any claim of ‘100% fruit juice’ from the labels and commercials of reconstituted fruit juices with fast impact. All the FBOs have additionally been instructed to exhaust all current pre-printed packaging supplies earlier than September 1.
“It has come to the attention of FSSAI that several FBOs have been inaccurately marketing various types of reconstituted fruit juices by claiming them to be 100 per cent fruit juices,” the assertion mentioned.
FSSAI famous that a number of FBOs have been inaccurately advertising and marketing varied sorts of reconstituted fruit juices by claiming them to be 100% fruit juice. Upon thorough examination, FSSAI has concluded that in keeping with the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no such thing as a provision for making a ‘100%’ claim. Such claims are deceptive, notably below circumstances the place the main ingredient of the fruit juice is water and the first ingredient, for which the claim is made, is current solely in restricted concentrations, or when the fruit juice is reconstituted utilizing water and fruit concentrates or pulp.
FBOs have been informed to adjust to the requirements for fruit juices as specified below sub-regulation 2.3.6 of the Food Safety and Standards (Food Products Standards & Food Additives) Regulation, 2011.
“This regulation states that products covered by this standard must be labelled in accordance with the Food Safety and Standards (Labelling and Display) Regulations, 2020,” the assertion mentioned.
Specifically, within the ingredient checklist, the phrase “reconstituted” have to be talked about in opposition to the title of the juice that’s reconstituted from the focus.
“Additionally, if added nutritive sweeteners exceed 15 gm/kg, the product must be labelled as ‘Sweetened juice’,” the regulator mentioned.
FSSAI mentioned it’s devoted to defending and selling public well being via the regulation and supervision of food security requirements throughout the nation.
(with PTI inputs)
