Revenues garnered from Salman Khan’s Radhe to be used to provide for COVID relief work across India : Bollywood News – Bollywood Hungama

May 5, 2021

As India continues to battle the second wave of the Covid-19 pandemic, Zee Entertainment Enterprises Ltd. (ZEE), a number one Global Content Company, together with Salman Khan Films (SKF), have pledged to provide help in the direction of Covid relief work across the nation, together with donation of important medical tools ranging from oxygen cylinders, concentrators and ventilators. This help will stem from the revenues garnered from the multi-platform launch of the a lot-awaited movie ‘Radhe’ on thirteenth May 2021. ZEE and SKF have partnered with India’s largest and most trusted donation platform – GiveIndia, to activate the a lot-required relief efforts.

The latest surge of instances across the Country has led to a extreme pressure on medical amenities due to a scarcity of essential life-saving tools. The contribution from the income generated by the movie’s multi-format launch across theatres, ZEE’s pay per view service – ZEEPlex and India’s main OTT platform – ZEE5, will help GiveIndia in procuring the talked about important medical provides to help the healthcare system. ZEE and SKF may also work in the direction of offering help to the households of day by day wage earners who’re an integral a part of the general media and leisure ecosystem.

Commenting on this noble step, the corporate’s spokesperson stated, “The nation is going through an extremely challenging situation and as a responsible corporate, ZEE stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At ZEE, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”

Salman Khan Films’ spokesperson added, “We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid-19. Since last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our
country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times.”.

As a accountable company citizen, ZEE has taken robust steps, to improve the general healthcare infrastructure of the nation, in its struggle in opposition to the Covid-19 pandemic. In its nationwide degree CSR drive in the direction of enhancing the Country’s healthcare infrastructure in opposition to Covid-19, ZEE had donated 240+ ambulances, 46,000+ PPE kits, oxygen humidifiers & 6,00,000 Daily Meals. The Company had additionally constructed and donated a 304-mattress Dedicated Covid Healthcare Centre (DCHC) for frontline employees & their households in Maharashtra. ZEE Entertainment continues to take concerted steps to help the Nation in its struggle in opposition to Covid-19.

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