New Delhi: South Korean tech main Samsung registered robust double-digit progress in March in India, courtesy of the success of the flagship Galaxy S22 collection and the uptake of the Galaxy A line. In the January-March quarter, Samsung’s smartphone enterprise registered 9 per cent worth progress over the identical interval final 12 months. Samsung grabbed 22 per cent market share by quantity, and 27 per cent share by income, in accordance with Counterpoint Research’s Monthly India Smartphone Tracker.
“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers, making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers’ feedback – and continue to deliver mobile experiences that empower us all to evolve,” Raju Pullan, Senior Vice President, MX Business, Samsung India, mentioned in a press release.
Samsung’s Galaxy A collection has been the best in demand for the corporate final 12 months and the mid-rangers accounted for greater than 50 per cent of Samsung’s smartphone gross sales. This 12 months, the Galaxy S22 collection turned the corporate’s best-selling flagship smartphone within the nation inside a month of its launch. After a report pre-booking, Samsung is seeking to consolidate its market management within the premium section in India by H1, 2022, the handset maker famous.
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Samsung Galaxy A collection primarily consists of units within the mid-range, however some fashions additionally belong to the flagship entry-level bracket. The Galaxy A collection additionally presents some options that Samsung’s flagship Galaxy S collection presents, however at a cheaper price level. “First thing is that we want to catch 40 per cent market share and be the No. 1 in Rs 20K to Rs 40K price segment. The Galaxy A series devices will play a very very important role in that,” Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India, not too long ago instructed ABP Live in an interview.
