Pepsi has introduced Raveer Singh as its model ambassador as it switches to a brand new tagline — “Rise Up, Baby!” The change in tagline comes at a time of the yr when demand for chilly drinks usually witnesses its highest demand.
Commenting on the partnership, Saumya Rathor, class lead, Pepsi Cola, PepsiCo India, mentioned, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”
The cola model is altering its tagline after a spot of 4 years, as it seeks to seize a information base of younger shoppers getting into the phase. The model Pepsi globally has additionally entered into its a hundred and twenty fifth yr.
The model already has Salman Khan as its model ambassador, and is including to the record KGF star Yash as properly.
Pepsi has give you varied taglines, a few of them memorably anthemic for his or her eras, through the years to attach with the Indian shopper.
In 1992, it had “Yahi Hai Right Choice Baby”, which was adopted by “Yeh Dil Maange More” in 1998.
Prior to “Rise Up, Baby”, its tagline was “Har Ghoont Mein Swag”.
Brand specialists say that cola manufacturers must reinvent their advertising methods to remain related to shoppers newly getting into the league of loyalists.
“Cola brands are constantly attracting new consumers. The campaign one ran five years ago may not even be relevant today,” mentioned Sandeep Goyal, managing director at Rediffusion.
He defined that celebrities can be found weapons for rent for manufacturers and the equipment of the best variety, whereas cola manufacturers all the time go for the most well-liked and ones with mass attraction.
“Pepsi will have to differentiate a Ranveer for Thums Up versus a Ranveer for Pepsi,” Goyal mentioned.
The cola model will even launch a remix of the’90s traditional track “Yahaan Ke Hum Sikandar” as its new marketing campaign with the newest tagline, which will even characteristic Singh.
While summers stay a powerful season for consumption of drinks, Rathor additionally expects occasion-led consumption to continue to grow for Pepsi.
Read all of the Latest Business News right here
