Mumbai Police has registered an FIR in opposition to unidentified individuals for utilizing legendary cricketer Sachin Tendulkar’s identify, photograph and voice for the promotion of medicinal merchandise with out his permission, an official mentioned on Friday. One of Tendulkar’s aides filed a criticism with the West Region Cyber Police Station on this regard on Thursday, he mentioned. The complainant mentioned that he got here throughout on-line commercials of a drug firm which claimed that the grasp batter endorsed its product line.
He additionally discovered a web site, sachinhealth.in, which promoted these merchandise utilizing Tendulkar’s photograph.As Tendulkar had by no means given permission to the corporate to make use of his identify and pictures and it was resulting in maligning of his picture, he instructed his aide to take authorized motion, the criticism mentioned.
A First Information Report was registered in opposition to unidentified individuals beneath Indian Penal Code sections 420 (dishonest), 465 (forgery) and 500 (defamation) apart from the Information Technology Act, the official mentioned, including that additional investigation was on.
