Samsung emerged because the chief in the Indian smartphone market in 2023, capturing a 18 per cent share, in line with a report by CyberMedia Research (CMR).
However, in the December quarter, Xiaomi held the best market share. The total Indian smartphone market witnessed 19 per cent year-over-year development, with 5G smartphone shipments constituting 65 % of the market, 122 per cent development.
Samsung maintained its management place all through 2023 with an 18 per cent market share, adopted intently by Vivo at 16 per cent. In the 5G smartphone section, Samsung continued to guide with a 23 per cent market share, adopted by Vivo at 15 per cent and OnePlus at 13 per cent.
Premium smartphone shipments, priced over Rs 25,000 per unit, witnessed a considerable 71 per cent year-over-year development. Apple secured a 6 per cent market share in the smartphone market through the fourth quarter, with its iPhone 15 collection contributing greater than 50 per cent of whole shipments.
The report highlights that 58 per cent of 5G smartphones shipped fell underneath the value-for-money section, in the value vary of Rs 7,000-Rs 25,000 per unit, indicating a major enhance from the earlier yr. Additionally, the tremendous premium smartphone section priced over Rs 50,000 skilled a outstanding 65 per cent year-over-year development.
In the characteristic telephone market, which recorded 52 per cent year-over-year development, Jio dominated with a 38 per cent share, adopted by Itel Mobile and Lava. POCO, Xiaomi’s sub-brand, witnessed a considerable 148 per cent development in smartphone shipments, whereas Vivo’s 5G smartphone shipments recorded a powerful 300 per cent leap year-over-year.
Looking forward to 2024, CMR estimates 7-8 per cent development in India’s smartphone market, primarily pushed by robust demand for 5G smartphones. They anticipate a surge of over 40 per cent in 5G smartphone shipments and over 10 per cent development in 4G characteristic telephones.
(With PTI inputs)
