It’s a typical pattern to launch thrilling movies on festivals in cinemas, when the footfalls are typically expected to be excessive. This pattern was picked up by digital platforms as nicely, extra so after OTT noticed an increase in subscriptions due to the pandemic. Last 12 months, on Diwali, the three main streaming giants – Disney+ Hotstar, Netflix and Amazon Prime – premiered Akshay Kumar’s horror comedy Laxmii, Anurag Basu’s quirky anthology Ludo and the gentle-hearted entertainer Chhalaang respectively in the Diwali week. This 12 months, the theatres in Maharashtra will resume operations 2 weeks earlier than Diwali. But the OTT releases will proceed and we’ll have yet one more clash occurring on digital in the week of the Festival of Lights.
Netflix was the first one to announce that it will be releasing Meenakshi Sundareshwar on the day of Diwali, that’s, November 5. It stars Sanya Malhotra and Abhimanyu Dassani and is produced by Karan Johar’s Dharmatic Entertainment. A couple of days later, it got here to gentle that Disney+ Hotstar will premiere Hum Do Hamare Do on October 29. Starring Rajkummar Rao, Kriti Sanon, Paresh Rawal and Ratna Pathak Shah, it’s directed by Abhishek Jain and produced by Dinesh Vijan.
And now Bollywood Hungama has discovered that Amazon Prime can be planning to carry out a film in this festive week. A supply instructed us, “The head honchos at Amazon have decided to premiere Dybbuk. It’s a horror film starring Emraan Hashmi. Diwali is usually associated with light-hearted films. But by releasing Dybbuk in the festival, they want to stand out and are confident that viewers will be willing to check out this scarefest amidst the festive fervour.”
However, the supply stated that the actual date of its launch shouldn’t be identified but. “Amazon is eyeing Diwali week. The trailer of the film will be out on October 20. The release date will be announced with the trailer or a day before.”
Dybbuk is the official remake of the Malayalam film Ezra (2017) and is produced by Bhushan Kumar, Krishan Kumar, Kumar Mangat Pathak and Abhishek Pathak. It is directed by Jay Krishnan, who additionally directed the unique model.
More Pages: Hum Do Hamare Do Box Office Collection
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