Salman Khan took the trade by storm yesterday with the announcement of opting for a hybrid launch for his upcoming motion thriller, Radhe – Your Most Wanted Bhai. The movie will launch this Eid in theatres worldwide as additionally on Zee Plex on a pay per view mannequin. Bollywood Hungama has now bought an unique scoop on the discharge mannequin of this mega entertainer. “Radhe will be released in cinema halls in all places across the world where they are open – be it India or abroad. But for the audience who don’t want to take any risk for entertainment, they can watch it in the comfort of their homes on Zee plex for Rs. 299 only,” a supply advised us.
That’s not all, as other than the digital, the film will premiere on DTH too. “Salman Khan and Zee have partnered with Tata Sky, Airtel, Dish TV and all other service providers to air Radhe on Pay Per View Format. The subscribers to these satellite partners can watch Radhe on a pre-decided channel by paying Rs. 299 per view. It’s a holistic release plan, covering theatres, OTT, as well as TV and audiences, can select their mode of watching Radhe,” the supply additional advised us.
Radhe will launch in over 50 countries by means of digital platforms, with a large theatrical launch in U.A.E, United Kingdom, Australia and New Zealand. The staff has additionally devised a plan to extend Zee 5 subscriber base. “Subscribers can take an annual premium subscription of Zee 5 and in doing so, they get to watch Radhe once for free. Basically, it’s an attempt to up their subscription base.”
Radhe additionally stars Disha Patani, Randeep Hooda and Jackie Shroff in key roles.
Also Read: BREAKING: Salman Khan to launch trailer and first poster of Radhe: Your Most Wanted Bhai tomorrow
More Pages: Radhe – Your Most Wanted Bhai Box Office Collection
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