Bollywood Hungama had beforehand reported that Zee has acquired the satellite tv for pc, digital, music and theatrical rights of Salman Khan’s Radhe – Your Most Wanted Bhai for a humongous sum of Rs. 230 crores, thereby cracking the greatest deal of pandemic occasions in Indian cinema. However, as the movie is gearing up for a launch, a theatrical launch in India appears unlikely and the similar has resulted in the events concerned renegotiating the financials.
“After multiple discussions with Salman Khan, Zee has now scaled down the deal value of Radhe – Your Most Wanted Bhai to Rs. 190 crores, as a theatrical release in India is now out of question. This is more like a direct to digital premiere on a pay per view format with a theatrical release abroad. The first deal was signed keeping a different release structure in mind and the film is now releasing in an altogether different format,” a commerce supply informed Bollywood Hungama.
With this, the makers have cracked the greatest deal ever for a direct to digital launch in India surpassing the earlier finest, Laxmii starring Akshay Kumar by a substantial margin. “When Radhe – Your Most Wanted Bhai team decided to release the film on Eid in the month of April, they were confident of getting at-least 1000 screens but at this point of time, the country does not even have 100 functional screens. Hence, it’s a direct to digital release in pay per view format followed by a digital premiere for free within four weeks of release.”
Sadly, towards everybody’s want and prediction, the movie is now being pegged as a direct to digital launch with the abroad theatrical share thought of as a mere bonus for the makers. “They are expecting big returns from the overseas belt. However, be it Rs. 10 crore, Rs. 20 crore or even Rs. 30 crore in the best case scenario, the overseas share of Radhe – Your Most Wanted Bhai is more like a bonus for the team. Also both Zee and SKF would be donating a certain percentage of the share from the multi-platform release to Covid relief fund to help the needy. The team is confident to recover all of their investment with the multi-platform release plan with ease,” the commerce supply added.
The Rs. 190 crore deal that is standing at current additionally consists of the charges for some days alloted by Salman for cross promotions on Zee Platform. “It ranges from appearances on reality shows to appearance on award shows. Things have been structured in the form of money and kind, to ensure that no one makes any sort of losses.”
Also Read: “Salman Khan knew ‘Radhe’ title track would be a superhit” – says music composer Sajid Khan
(*190*) More Pages: Radhe – Your Most Wanted Bhai Box Office Collection
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