Actor Shah Rukh Khan, who’s busy with the taking pictures schedule of Pathan, has been roped in for Streax. He partnered with the brand for Streax Shampoo Hair Colour. The marketing campaign was unveiled on April 5 because the TVC motivates males to color their hair in a simple method.
“I loved the idea of inspiring confidence in people. The fact that it can be done with something as simple and easy like using a hair colour is really cool. It was great to be associated with Streax and I enjoyed the creative process,” Shah Rukh Khan stated in a press release.
The TVC was directed by Dear Zindagi director, Gauri Shinde. Model and actress Sakshi Gupta, who has been a part of theatre and quite a few advertisements, shared some behind-the-scenes footage with SRK and Gauri and stated that she was honoured to be a part of the marketing campaign.
“Streax’s partnership with Shah Rukh Khan is a step in the right direction to achieve the brand’s purpose,” the corporate stated in a press release to Financial Express.
Meanwhile, on the work entrance, Shah Rukh Khan will subsequent star in Siddharth Anand’s Pathan together with Deepika Padukone and John Abraham. The actor has quite a few tasks lined up together with movies with Atlee, Rajkumar Hirani and Raj and DK.
ALSO READ: Shah Rukh Khan and John Abraham to start motion-packed shoot for Pathan from April 2
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