Smriti Mandhana, the ace Indian girls’s cricket staff opener, has been ranked among the many prime 10 athletes on the earth by sponsorship worth on social media, in accordance with a current research launched by Sportico and KORE.
KORE measured greater than 19 million posts throughout Facebook, Instagram, TikTok, Twitter, YouTube, Weibo, and VK of assorted athletes throughout leagues and groups to quantify the sponsorship worth on social media by way of its adjusted advert worth (AAV) metric, which components in a number of components just like the platform, engagement, positioning, readability and promotional high quality of images and textual content in social media posts.
The detailed research decided that with over 7.7 million followers on Instagram alone, Smriti has turn out to be a sought-after model ambassador for a number of main corporations. Smriti is at present working with among the prime manufacturers like Hero MotoCorp, Nike, Red Bull, Gulf Oil, Herbalife, Hyundai to call just a few. Social media efficiency throughout her digital platforms noticed greater than 61 million engagements in 2022 and the swashbuckling batter has mixed following of greater than 14.8 million, securing the ninth spot for her amongst all feminine athletes on the earth, making her the one Women cricketer to be in prime 10 athletes.
The record additionally options among the largest names on the earth of girls’s sports activities just like the all-time tennis nice Serena Williams, freestyle skier Eileen Gu, American Motorsport racing driver Hailie Deegan to call a pair who’ve all been working with among the prime manufacturers like Nike, Louis Vuitton, Gatorade, Boss, Tiffany & Co and so forth.
Here is the total record:
Tuhin Mishra, Managing Director & Co-Founder, Baseline Ventures, who solely manages Smriti stated, “Mandhana’s success on social media has helped to raise the profile of women’s cricket in India and around the world. Her strong performances on the field and her engaging personality off the field have made her a role model for young girls aspiring to make a mark in the world of sports. We expect these numbers to swell even further as we believe it adds more value for the brands that partner with Smriti over the years.”
Smriti has been a distinguished determine within the Indian cricketing circuit for a number of years and has represented the nation in a number of worldwide tournaments. She has gained a number of accolades for her performances, together with the Arjuna Award in 2019, Women’s Cricketer of the Year 2019 & 2021, the Wisden Woman Cricketer of the 12 months 2019, ICC Women’s ODI Cricketer of the 12 months 2018. Most lately the Indian Opener was additionally offered to RCB for USD 413K, the very best bid for any participant within the first version of the Women’s Premier League 2023.
