Last Updated: April 13, 2023, 09:00 IST
Snapchat is new methods to enhance its advert revenues
Snap Inc, proprietor of picture messaging app Snapchat, mentioned on Wednesday it has employed a former Google government to assist the tech firm enhance the efficiency of its digital adverts.
(Reuters) – Snap Inc, proprietor of picture messaging app Snapchat, mentioned on Wednesday it has employed a former Google government to assist the tech firm enhance the efficiency of its digital adverts.
Darshan Kantak, who beforehand led product administration for search adverts at Alphabet Inc’s Google, joins Snap as senior vp of income product. Before Google, Kantak labored at Facebook-owner Meta Platforms Inc and Microsoft Corp.
Snap is rebuilding its advert gross sales group after two key leaders left for Netflix Inc final yr. Last month, Snap employed Rob Wilk, a longtime Microsoft advert government, to lead advert gross sales within the Americas area.
The Santa Monica, California-based firm additionally goals to enhance how Snapchat adverts can lead to product gross sales at a time when some advertisers are chopping their advertising and marketing funds amid excessive inflation and issues in regards to the economic system.
Snap mentioned in January that first-quarter income may decline as a lot as 10% due to weaker promoting demand.
Kantak will lead the groups that develop advert codecs and likewise give attention to bettering how to measure and optimize the effectiveness of Snapchat adverts, the corporate mentioned.
Like different digital advert platforms, Snap has been damage by privateness modifications that Apple rolled out on iPhones in 2021, which made it harder for apps to measure how their adverts can lead to web site visits or gross sales.
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