Snap, proprietor of picture messaging app Snapchat, is introducing a brand new function to assist notable Snapchat personalities earn cash and can also be creating new augmented actuality glasses.
The Santa Monica, California-based firm stated on Thursday it’ll introduce a brand new model of its Spectacles glasses, the primary to function augmented actuality, as half of a push to create methods for customers to work together with their setting.
The plans, introduced at Snap’s annual Partner Summit for app developer and model companions, are aimed toward serving to the corporate compete for extra utilization in a crowded social media panorama, as rivals like YouTube, Instagram, and TikTok launch new options to courtroom content material creators.
Snap has paid $1 million (roughly Rs. 7.3 crores) per day collectively to customers who submit short-form movies to its function referred to as Spotlight since launching it in November. A Snap spokeswoman stated on Thursday the corporate will not commit to paying $1 million (roughly Rs. 7.3 crores) per day, and as a substitute pays “millions per month.”
The shift on funds comes as Snap and different social media platforms search for methods to construct extra sustainable options to assist influencers to earn cash, equivalent to by items and suggestions from followers.
Spotlight video creators have earned greater than $130 million (roughly Rs. 950 crores)Â since November, Snap stated.
The firm stated it’ll introduce a digital camera function referred to as Screenshop, which, for instance, will let customers take a photograph of an outfit they see, after which obtain garments suggestions from manufacturers to recreate the look.
The new model of the Spectacles glasses won’t be bought to the general public. They are aimed toward artists and builders who need to construct augmented actuality experiences on Snapchat.
© Thomson Reuters 2021
