New Delhi: Popular social media platform Snapchat has reached over 500 million monthly lively customers, with roughly 40 per cent of its neighborhood positioned outdoors of North America and Europe.
In India, Snapchat has seen over 100 per cent (year-over-year) growth in day by day lively customers (DAUs) in every of the final 5 quarters, the corporate introduced throughout its third Snap Partner Summit just about late on Thursday.
Snap additionally introduced new options, newest updates and Augmented Reality (AR) experiences, like new AR instruments and digicam experiences, the subsequent technology of Spectacles and launched `Story Studio` — a brand new standalone app providing highly effective modifying instruments to creators on cellular.
“Built with Creators in mind, Story Studio will offer insights into trends happening on Snapchat. It is launching later this year on iOS and will be available for free,” the corporate mentioned in an announcement.
Snap additionally launched Creator Marketplace the place manufacturers can discover and call verified creators, beginning with high AR Lens Creators and, sooner or later, Snap Stars and Creators on Spotlight.
“Subscribers can now send Gifts to official Snap Stars to kickstart conversations. Snap Stars earn a share of the revenue from Gifts, which are received through Story Replies and purchased via in Snapchat Tokens,” the corporate knowledgeable.
“Spotlight” on the net is a brand new vacation spot the place creators can add video into Spotlight instantly from Chrome or Safari, and anybody, even with no Snapchat account, can see the very best of what`s occurring.
Snap unveiled the subsequent technology of Spectacles, its first pair of glasses that convey augmented actuality to life.
Not on the market and designed for creators, Spectacles allow augmented actuality creators to find new methods to fuse creativity and utility by means of immersive experiences in-built Lens Studio.
“Spectacles are fully integrated with Lens Studio. This powerful desktop application designed for augmented reality creators and developers is used to build and distribute Lenses across Snap`s AR platform,” the corporate mentioned.
More than 170 million Snapchatters use Scan each month, and now Snapchat is including Scan to the house digicam display.
“Scan matches what you see through the camera with relevant AR experiences,” Snap mentioned.
With over 200 million Snapchatters participating with AR day by day, Snap has added a brand new spherical of technically-advanced and fashion-forward options that make digital procuring and `try-on` experiences that rather more reasonable, correct, and simple to make use of.
“For the first time, friends can interact with each other through Lenses, from across the room or across the world,” Snap added.
