New Delhi: Popular social media platform Snapchat on Wednesday launched two new nickname-themed augmented actuality (AR) lenses for customers within the nation.
The new AR lenses are– ‘India’s Top Nicknames’ and ‘My Nickname’.
The ‘India’s Top Nicknames’ lens consists of 5 bespoke designs that includes the nation’s favorite nicknames, the corporate mentioned in an announcement.
“Not only that, for the first time, Indians can customise the ‘My Nickname’ lens to create their very own nickname.”
The new customized nickname AR expertise has been purpose-built to permit customers to have a good time their nicknames proudly and share it with their family members.
The firm additionally launched new analysis in partnership with YouGov on Indian nickname tradition, uncovering a nationwide fascination with nicknames.
Indian Gen Zs and younger Millennials love to make use of their nicknames on-line, based on the analysis.
The information additionally revealed that over 96 per cent of Indians have had at the least one nickname of their lives.
“Nicknames are such an integral part of Indian lives and given to us by our real connections- friends or family,” mentioned Kanishk Khanna, Director, Media Partnerships- APAC, Snap.
Sonu, Babu, Macha, Shona and Pinky are amongst the most well-liked nicknames within the nation, the corporate mentioned.
To entry the brand new lenses, customers simply have to go looking ‘IN’s Top Nicknames’ and ‘My Nickname IN’ within the lens carousel.
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