New Delhi: Snap, the guardian firm of Snapchat, has unveiled a brand new AR filter that may permit customers to nearly paint their nails. The firm has launched the brand new AR nail segmentation expertise in partnership with OPI, a US-based drugstore and nail salon mainstay, including an AR filter that includes a handful of OPI colors as a part of the collaboration, in response to Snapchat.
Users will discover the brand new filter within the Snapchat Lens Carousel part, which makes use of augmented actuality to use totally different colors and different 2D designs to customers’ fingernails.
“This Lens features first-of-its-kind Snap AR tech called Nails Segmentation, which makes the digital nail try-on experience more realistic than ever before. Easily swipe on colours, no nail polish remover necessary,” the corporate mentioned.
The function will let Snapchatters attempt on eight nail polish shades.
Snapchat additionally teamed up with the US-based skincare model Supergoop on an AR try-on Lens that may let customers apply 4 Lipshade colors to resolve what seems to be greatest on them, with out ever stepping right into a retailer.
Meanwhile, Snapchat has mentioned it now has over 200 million month-to-month lively ‘Snapchatters’ in India, one of many firm’s main world progress markets.
Snap mentioned it continues to spend money on India by a localised platform expertise, native content material initiatives and partnerships, and a devoted deal with regional creators by way of Spotlight and Stories.
