Television broadcast firm Sony Pictures Networks (SPN), an oblique wholly-owned subsidiary of Sony Corporation Japan has introduced the launch of its podcast sequence ‘Go-Beyond Podcast’ that goals to have a look at life “from the lens” of inspirational icons. The company says its ongoing podcast series celebrates individuals “who have been exemplary in dealing with the cards that life dealt them.” Podcast fans can take a look at episodes on Sony Picture Networks web site or by way of Apple Podcasts, Spotify, Google Podcasts, JioSaavn, Gaana, iHeartRadio, and Stitcher. The firm provides that its podcast capsules are a conversational amalgam of laughter, wit, insights, and inspiration. Those featured within the Go-Beyond Podcast to this point embody chef Amrita Raichand, actor and comic Ash Chandler, former Australian cricketer Jason Gillespie, environmentalist Bittu Sahgal, creator Samit Basu, and historian Vikram Sampath. Sony, like many different tech giants and international distributor, hopes to seize new audiences within the rising audio-based trade.
Speaking over the event, NP Singh, managing director and CEO at SPN mentioned that the ‘Go-Beyond Podcast’ creates deeper engagement with audiences because the “digital audio craze” continues to explode. “SPN has a pioneering history of creating compelling content across formats and platforms, and the Go-Beyond Podcast is our endeavour to both inspire and entertain a global listener base,” he mentioned in a weblog put up. The put up additional provides that the Go-Beyond podcast not solely provides worth to the corporate’s various content material bouquet but additionally permits the model to foray right into a section that’s surging in India with extra folks choosing digital audio streaming. According to a PWC report, India is the third-largest podcast market after China and the US and is estimated to achieve 17.61 million listeners by 2023. All podcast episodes by SPN are most of half-hour lengthy, good for these are who are usually not followers of lengthy podcasts sequence.
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