Spotify Mulling Full-Length Music Videos on App to Attract Users Away from YouTube, TikTok – News18

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Spotify Mulling Full-Length Music Videos on App to Attract Users Away from YouTube, TikTok – News18


Last Updated: July 01, 2023, 02:35 IST

United States of America (USA)

Small figurines are seen in front of displayed Spotify logo in this illustration taken February 11, 2022. (Reuters/File Photo)

Small collectible figurines are seen in entrance of displayed Spotify emblem on this illustration taken February 11, 2022. (Reuters/File Photo)

Spotify is contemplating including full-size music movies to its app, aiming to compete with TikTok and YouTube.

Spotify Technology is mulling including full-size music movies to its app, which may assist the music streaming platform compete with TikTok and Alphabet Inc’s YouTube, Bloomberg News reported on Friday, citing folks acquainted with the matter.

Spotify, which didn’t instantly reply to a Reuters request for remark, already permits artists to add looping GIFs, which performs when a music observe is enjoying.

Spotify, which already has greater than 100,000 podcasts with movies, has begun talks with companions concerning the product, the report stated.

It is trying to entice extra Gen Z audiences away from YouTube and TikTok’s quick-kind video platforms.

YouTube already has a music streaming service dubbed YouTube Music, with music movies.

Earlier this month, Spotify stated it could minimize 200 jobs from its podcast unit in its second spherical of layoffs, because it appears to be like to restructure after years of heavy funding.

(This story has not been edited by News18 employees and is revealed from a syndicated information company feed – Reuters)



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