The nation’s largest lender State Bank of India (SBI) on Sunday introduced its collaboration with cricketing legend Mahendra Singh Dhoni as its official brand ambassador. As the brand ambassador of SBI, Dhoni will play a pivotal position in numerous advertising and marketing and promotional campaigns, the financial institution mentioned in a press release.
His exceptional capability to take care of composure in irritating conditions and his famend potential for clear considering and fast decision-making below duress makes him the best selection that resonates with SBI to attach with its prospects and stakeholders throughout the nation, it added.
This affiliation symbolises the financial institution’s dedication to forging deeper connections with its prospects, reflecting the values of reliability and management, it mentioned.
SBI Chairman Dinesh Khara mentioned, “Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication”.
