Supima, the advertising and marketing model for American-grown Pima cotton, will introduce AQRe Project, a platform assuring authenticity, high quality, and accountability of the American-grown cotton selection utilized in clothes, in July, mentioned Marc Lewkowitz, President and CEO.
As many as 40 Indian textile mills have registered on the platform, in accordance to Mr. Lewkowitz.
Mr. Lewkowitz, who was right here in reference to a seminar organised by Cotton USA on Monday, informed The Hindu, that globally 130 spinners had registered on the platform thus far. With garment patrons in a number of nations taking a look at sustainability and traceability, the platform makes use of blockchain-based traceability and forensic science-based know-how for authentication of the PIMA cotton used.
There are virtually 550 licencees globally for Supima, together with 60-70 in India a few of that are home manufacturers.
Supima web site says it will likely be transitioning its licensing programme to a digital and forensically-verified platform. “This revolutionary platform will be a standard-setting industry benchmark for combining digital traceability and transparency with physical authentication, providing an unrivaled level of confidence in both the content and provenance of Supima products.”
According to Mr. Lewkowitz, the U.S. is historically the biggest producer of extra-long staple (ELS) selection PIMA cotton, and virtually 95% of its manufacturing is exported. India is its high purchaser, procuring 35-45 % of the cotton.
PIMA manufacturing for 2023-2024 crop 12 months (August to July) is predicted to be 2.5 lakhs-3 lakh bales in contrast to 4.74 lakh bales in 2022-2023 and three.4 lakh bales in 2021-2022. The floods in California had been affecting the present manufacturing. However, the present worth was decrease than the price of manufacturing, he added.
William Bettendorf, Director – Supply Chain South Asia, of Cotton Council International, mentioned that the U.S. cotton manufacturing in 2022 was 14.6 million bales of roughly 220 kg every as in opposition to 17.5 million bales the earlier 12 months.
