File image of Sylvester da Cunha, creator of Amul promoting marketing campaign in the course of the launch of the e-book, ‘Amul’s India’
| Photo Credit: PTI
Sylvester daCunha, the marketer who created the favored Amul woman, handed away in Mumbai Tuesday night time.
Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a giant loss to the promoting business.
“He is the man behind the Amul girl. He has been part of Amul’s advertising for six decades. Obviously, Amul owes a lot to him for the entire branding he gave to Amul and giving this Amul girl to the world and making it the world’s longest advertising campaign with a single character,” Mr. Mehta advised BusinessLine.
The Amul woman
daCunha created the Amul topical marketing campaign that includes the iconic ‘Amul girl’ initially for Amul butter, with the tagline ‘Utterly Butterly Delicious’. The topical idea helped Amul strike a join with customers and the producers and farmers alike.
The advert designed by daCunha went public in 1966, when he was managing director of promoting company ASP. He is survived by his spouse Nisha, their son Rahul daCunha.
