New Delhi: Fitness and sportswear model Reebok in an effort to re-set up itself as a number one sports activities and efficiency chain has provide you with a robust new marketing campaign that resonates deeply with audiences. It has roped in World’s No. 1 T20 batter Suryakumar Yadav and Bollywood actress Taapsee Pannu as its model ambassadors.
Their inspiring tales of overcoming challenges and charting their very own paths embody the marketing campaign’s core message – embrace your unorthodox spirit and create your individual path. Sharing her pleasure about this affiliation with Reebok, actor Taapsee Pannu commented, “It is so exciting to be associated with a brand like Reebok that enables you to push your boundaries, and most importantly, to be yourself. It might be easy to follow the crowd, but it takes an immense amount of courage to pave your own path, and Reebok’s new campaign truly encourages this ideology. The ‘I am the New’ campaign perfectly depicts our shared belief in breaking barriers and creating your own unique identity, be it in movies or real life. I’m proud to be a part of this movement and look forward to a thrilling journey with the brand.”
In maintaining with this philosophy, the ‘I’m the New’ marketing campaign is an emotional name to motion for everybody who has ever been held again by stereotypes or felt like they did not slot in. It is a rallying cry for the youth of India to interrupt free from limitations and embrace their true potential.
On his affiliation with Reebok, cricketer Suryakumar Yadav mentioned, “I’m excited to partner with Reebok, a brand that resonates with my outlook on sports and fitness. I believe an individual evolves best when faced with challenges. Reebok’s new campaign perfectly depicts my unconventional approach towards the game. I look forward to inspiring a wave of energy and igniting a spark of ‘I am the New’ philosophy amongst the youth of the country.”
Commenting on the event, Mr Manoj Juneja, Chief Operating Officer, Reebok, India, mentioned, “Reebok has played a pivotal role in transforming the world’s perception of sports and fitness, and this campaign is all about cementing that reputation and reclaiming our position at the top. Our new brand ambassadors, both embody our message of empowerment and self-expression through sports. With their help, we’re excited to deepen our connection with the youth of India and drive growth for our brand. ‘I am the New’ is more than just a campaign; it’s a call to make sports an integral part of our lives and strive for greatness in everything we do.”
