Tablet Segment Needs A Big Boost Post The Pandemic Rush: Can Apple Revive Demand? – News18

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Tablet Segment Needs A Big Boost Post The Pandemic Rush: Can Apple Revive Demand? – News18


Last Updated: November 07, 2023, 17:22 IST

Apple continues to guide the section despite the fact that gross sales have dropped

Tablets turned in style in the course of the pandemic however since then demand has dropped, even for manufacturers like Apple.

The international pill market continues to stutter as individuals have clearly stopped shopping for tablets throughout all worth ranges. The newest trade figures illustrate the identical drawback for manufacturers like Apple, Samsung, and even Amazon to some extent.

The demand was principally aided by individuals staying indoors for work and college, which meant tablets had been the best machine for his or her utilization. But not anymore, and even the likes of iPads are feeling the pinch. Every model within the pill market has seen a drop within the models shipped in Q3 2023 and their market share within the detrimental.

This is after a slew of manufacturers coming into the pill section this 12 months, manufacturers like OnePlus, Oppo and some extra displaying their strengths and trying to translate their success within the cell class. But the checklist continues to be principally concerning the typical suspects which suggests the newbies nonetheless have a protracted option to go earlier than they arrive into the reckoning.

Things get additional advanced this 12 months as a result of Apple determined in opposition to refreshing the iPad lineup which continues to be the market chief in tablets that tells you the place Android stands as a platform for this type issue. We have seen Android enhance and grow to be much more purposeful and highly effective on tablets however there’s nonetheless a protracted option to go earlier than it turns into a severe iPadOS rival.

Reports say Apple will fully refresh the iPad collection each Air and Pro fashions in early 2024. The firm itself just isn’t making sufficient dough from promoting iPads which in all probability suggests the upgrades should be vital to make individuals improve from their present mannequin and get them to spend on the newer, probably pricier fashions.

India continues to be dabbling within the reasonably priced class which explains why you’ve manufacturers like Redmi and Realme providing tablets for below Rs 20,000 with modest set of options.



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