Tamil Nadu Premier League Signs Content Partnership Deal With ShareChat
The partnership is ShareChat’s first affiliation with a cricket league and is one other effort in the direction of facilitating a significant social expertise for the platform’s 180 million-strong month-to-month energetic consumer group.
- Last Updated:August 03, 2021, 07:02 IST
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ShareChat, India’s main social media platform at this time introduced its affiliation with the Tamil Nadu Premier League (TNPL) because the Official Content Partner for the match. Cricket followers now have a brand new vacation spot to expertise the love of the sport, entry behind the scene moments and join with their favourite groups and gamers.
The affiliation won’t solely join ShareChat group with TNPL by bringing the perfect moments from the league, but in addition develop TNPL’s branding throughout Tamil talking markets.
The ShareChat group could be partaking on the platform to cheer and help their favorite groups and gamers. The partnership is ShareChat’s first affiliation with a cricket league and is one other effort in the direction of facilitating a significant social expertise for the platform’s 180 million-strong month-to-month energetic consumer group.
R S Ramasaamy, Hon. Secretary, Tamil Nadu Cricket Association shares his remarks, “This association with ShareChat is another attempt to make TNPL accessible to newer platforms and in turn expand the reach of the event. We strongly believe that the platform’s influence in the Indic language ecosystem and massive outreach will bolster our engagement with cricketing fans not just in Tamil Nadu, but also all across the country. We look forward to leveraging this unique opportunity by providing access to some incredible moments and presenting budding cricketing heroes to the ShareChat community.”
Speaking on the partnership, Shashank Shekhar, Director, Content Strategy and Operations, ShareChat mentioned, “TNPL has a huge viewership and ShareChat’s exclusive partnership will bring fans closer to their favourite teams and players. We understand the emotional connection that our community has with cricket and are equally excited to join hands with TNPL. ShareChat has consistently endeavoured to strengthen its content offering across genres with sports being a key focus and this is another effort to enhance our community’s experience on the platform.”
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