ONDC. (Representative picture)
Tata Neu meals supply service is prone to be launched for closed-person group trials within the subsequent few days
Tata Neu, the tremendous app of salt-to-software program conglomerate Tata, is gearing as much as enter the web meals ordering area by piggybacking on the Open Network for Digital Commerce (ONDC), in accordance with a Moneycontrol report citing 4 folks conscious of the developments.
“It is likely to be launched for closed-user group trials in the next few days. But, the feature may still be a month or more away from going live for the broader public,” mentioned one of many individuals, in accordance with the report.
The Moneycontrol report quoted one other particular person as saying that the concept behind getting into the meals ordering sector is to develop a ‘high-frequency use case’ to deliver shoppers again to the app commonly. “This will give a chance to Tata Neu to cross-sell its other products on the app — across categories like apparel, jewellery, grocery, electronics, flights and more,” the particular person added,” in accordance with the particular person.
Currently, the Tata Neu app has an choice for meals. However, it additionally reveals menus from Tata group’s eating places, together with Taj. After the ONDC integration, the app can have meals choices from a lot of eateries throughout cities.
Currently, Swiggy and Zomato account for over 95 per cent of the meals supply market.
