Tech Talk | Rising Air Purifier Sales Amidst Worsening Pollution in Delhi-NCR A Silver Lining for Companies – News18

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Tech Talk | Rising Air Purifier Sales Amidst Worsening Pollution in Delhi-NCR A Silver Lining for Companies – News18


Many market analysis stories underscore the notable surge in air air purifier utilization throughout India, attributed to numerous elements, notably the escalating air pollution ranges. (Shutterstock)

A latest report highlighted that the Indian Air Purifier Market is projected to surpass a price of $1169.10 million by 2030, with an anticipated substantial CAGR of 28.51 per cent from 2023 to 2030

Tech Talk

The Bengali saying ‘Karor poush mash toh karor sorbonash’ (somebody’s loss is another person’s acquire) aptly mirrors the scenario of air air pollution in Delhi and the NCR. On one hand, there’s a dearth of contemporary air to breathe, whereas on the opposite, the disaster is boosting gross sales for air air purifier firms.

Many market analysis stories underscore the notable surge in air air purifier utilization throughout India, attributed to numerous elements, notably the escalating air pollution ranges. India contends with a few of the most dire air high quality globally, often surpassing protected thresholds for pollution like PM2.5 and PM10 in quite a few cities. Consequently, there’s an growing recognition of the well being hazards linked to air air pollution, fuelling a heightened demand for air purifiers.

However, there are different supporting causes behind the rise in gross sales of air purifiers in India which embody rising urbanisation and growing disposable incomes.

Experts consider that India is quickly urbanising, with increasingly folks transferring to cities. This has led to a rise in visitors congestion, industrial exercise, and building mud, all of which contribute to air air pollution. As a consequence, many individuals dwelling in cities are investing in air purifiers to guard their well being. Secondly, India’s center class is rising quickly, and disposable incomes are rising. This has made air purifiers inexpensive for extra folks.

It ought to be famous that this 12 months, weeks earlier than Diwali, people commenced sharing photos of their house air purifiers on social media. It was observed that the demand for air purifiers has hit unprecedented highs because of alarming air pollution ranges. Additionally, memes and reels flooded varied platforms because the Air Quality Index (AQI) soared previous the 300-mark in quite a few areas, primarily in Delhi and its surrounding areas.

Considering the continuing air high quality scenario, a market analysis report that forecast the pattern from 2023 to 2028, highlighted that the Indian air air purifier market is projected to realize a Compound Annual Growth Rate (CAGR) of over 5 per cent in the forthcoming years. Another latest report highlighted that the Indian Air Purifier Market is projected to surpass a price of $1169.10 million by 2030, with an anticipated substantial CAGR of 28.51 per cent from 2023 to 2030.

Notably, gamers like Daikin Industries Ltd, Dyson Ltd, Koninklijke Philips NV, Honeywell International Inc., and Panasonic Corporation maintain key positions in this fragmented market. In 2022, Havells Studio launched a brand new product, the Meditate air air purifier, whereas Samsung launched two new air purifiers in India. This 12 months, Xiaomi launched two new air purifiers, Smart Air Purifier 4 and Xiaomi Smart Air Purifier 4 Lite. Similarly, Dyson launched the brand new line of Purifier Cool Gen 1 in India.

However, the widespread adoption of air purifiers in households has sparked debates concerning their precise advantages for the respiratory well being of wholesome adults. In a examine involving 32 wholesome people, real air purifiers confirmed an 11 per cent discount in indoor high-quality particulate matter, but this variation lacked statistical significance.

The examine discovered that these purifiers didn’t notably improve the topics’ lung operate. Surprisingly, consultants observed that a rise in the focus of pollution, PM10-2.5 and ozone (O3), led to a big lower in three measures of lung operate: pressured expiratory quantity in one second (FEV1.0), pressured very important capability, and maximal mid-expiratory stream. It clarified that whereas air purifiers marginally improved indoor air high quality in abnormal houses, they didn’t present any tangible enchancment in general well being.

The Union authorities initiated a plan, the National Clean Air Programme (NCAP), in 2019 to reinforce air high quality in 131 cities throughout 24 States or UTs. Engaging all stakeholders, the Centre units a goal discount of as much as 40 per cent in PM10 concentrations by 2025-26 or reaching compliance with National Ambient Air Quality Standards.



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