Tecno, a number one smartphone model of the Transsion Group, is eyeing to be among the many prime 5 smartphone manufacturers in the Indian smartphone market by 2024, a prime firm official mentioned.
The firm is betting on premiumisation and is focussing on metros to obtain its bold objective, he mentioned.
“The Indian smartphone market is maturing, and consumers are demanding more premium features and experiences. We are planning to launch 24 new models in 2024, of which 50 percent will be 5G-enabled.” mentioned Tecno Mobile India CEO Arijeet Talapatra.
The model is historically sturdy in tier II and cities under it for its inexpensive and have loaded smartphones.
Ranked sixth in the Indian smartphone market, Tecno has witnessed a major shift in direction of premiumisation in latest occasions.
The firm’s common promoting worth has elevated from Rs. 11,000-12,000 in January 2023 to Rs. 18,000-19,000 in December 2023. It is focusing on a serious development in the Rs. 15,000 plus phase, with plans to promote 1.5 million handsets in 2024 in contrast to 7.5 lakh in 2023, he mentioned.
“We are well-positioned to capitalise on this trend with our strong focus on innovation and design. Tecno’s foldable range will bring further strength with the Phantom sub-brand,” he mentioned on the sidelines of the launch of the mass phase cellphone Spark Go (2024).
The firm’s premium smartphone portfolio contains the Phantom sequence, which options foldable smartphones. “5G is the future of smartphones, and we are committed to making it accessible to a wider range of consumers,” Talapatra mentioned.
Currently 96-98 % of trade in the Rs. 15,000 plus classes are 5G-enabled and 55 % of its 10k-15k fashions are 5G-enabled.
The firm’s focus on premiumisation, tier I cities and metros, coupled with its sturdy 5G portfolio is predicted to propel it in direction of its objective of turning into a prime 5 smartphone model in India by 2024, he added.
