Published By: Shaurya Sharma
Last Updated: February 13, 2024, 07:55 IST
Smartphone habit is without doubt one of the main reason behind stress.
According to a brand new report, a typical smartphone consumer picks up the cellphone 70-80 occasions a day. This is predicated on precise clicks/swaps information of over 1,000 customers and in-depth client interviews carried out throughout India.
One out of two (50 per cent) occasions Indian customers decide up their telephones with out figuring out why they fired up their smartphone, a brand new report revealed on Monday.
According to the worldwide administration consulting agency Boston Consulting Group (BCG), a typical smartphone consumer picks up the cellphone 70-80 occasions a day.
“In our research, we have seen about 50 per cent of the time consumers do not have clarity on why they pick up the phone — they do it out of habit,” stated Kanika Sanghi, Lead – Centre for Customer Insights India.
The findings within the report are based mostly on precise clicks/swaps information of over 1,000 customers and in-depth client interviews carried out throughout India.
Moreover, the report discovered that 45-50 per cent of the time customers are very clear on the duty to be achieved, and 5-10 per cent of the time customers have partial readability.
“Smartphones are evolving — the recent spate of discussions in media and at industry events on themes like ‘AI on device’ or ‘app-less experience through Gen AI’ is a testament to that evolution,” stated Nimisha Jain, Senior Partner and Managing Director at BCG.
The report additionally talked about that Indian smartphone customers like to stream video content material (quick-type/lengthy-type) as 50-55 per cent of their time is spent on streaming apps, whereas socialising (texts/calls), buying, looking (for info on journey, jobs, hobbies and many others.) and gaming.
