Last Updated: November 13, 2022, 11:23 IST
TikTok eyeing the m-commerce area
TikTok has develop into successful with its short-video mannequin, however now the platform is trying past content material and add e-commerce as a function for its customers.
TikTok has began testing its in-app buying function, which is able to permit customers to make purchases straight inside the applying.
The new function has begun to roll out within the US market, stories The Verge. The platform’s spokesperson Laura Perez said that the brand new function has begun testing within the US however didn’t present any further data. The firm has invited US companies to the brand new buying programme, which is able to lengthen to worldwide sellers finally.
Additionally, the platform has began hiring for positions at US-based fulfilment centres that might deal with shopper returns and warehousing, the report mentioned.
https://www.youtube.com/watch?v=/NHxRH6A9Dyk
“The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated,” one of many job listings mentioned.
“With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users,” it added.
Earlier, the corporate had confirmed that it was introducing reside streams for adults and was additionally rising the minimal age requirement for livestreams on its platform.
Currently, individuals should be aged 16 or over to host a LIVE. From November 23, the minimal age would enhance from 16 to 18.
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