NEW DELHI: Road Safety Month is organised in November yearly to advertise consciousness of street security measures and guidelines. After a profitable affiliation with the Mumbai Traffic Police early this 12 months, &TV has now partnered with the Uttar Pradesh Police for his or her Road Safety Awareness Month marketing campaign beginning 1st November 2023.
&TV’s immensely fashionable and beloved Bhabhis, Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava) and Bhaiyas Vibuti (Aasif Sheikh) and Manmohan Tiwari (Rohitashv Gour) will reinforce quite a few street security measures like carrying helmets, seatbelts, no ingesting, and driving, amongst others. The lead forged kicked off the general public consciousness drive, urging individuals in Uttar Pradesh to comply with the principles of their distinctive type.
As the month devoted to street security unfolds, DGP UP Police, Mr Vijay Kumar, articulated a imaginative and prescient shared by the state’s management. “Ensuring our roads are safe is more than a policy; it’s a promise from the government to its people,” he asserts. “Our alliance with &TV is a spirited step toward this pledge. We are channeling the influence of their beloved characters to echo the importance of road safety into the lives of our citizens, for their own protection and the welfare of all.”
In harmonious accord, Dr B.D. Paulson, on the helm of Traffic and Road Safety in Uttar Pradesh, emphasizes the gravity of the problem. “Elevating road safety to a cause célèbre is a crusade for us,” he declares. “By becoming a member of forces with &TV, we’re breaking new floor. Our progressive marketing campaign, ‘Aapka Uttar Pradesh, Surakshit Pradesh,’ sees the channel’s stars taking up a brand new position: champions of a drive in the direction of safer roads. It’s a singular melding of leisure and training that we consider will ring a bell and unfold the essential message of street accountability throughout the state.”
On becoming a member of forces with the Uttar Pradesh Police for Road Safety Month, Vishnu Shankar, Chief Cluster Officer, &TV, Zing, Big Magic, and Anmol, mentioned, “The relentless commitment of the Uttar Pradesh Police to safeguarding our roads is truly commendable. Their campaigns play a pivotal role in raising awareness and encouraging responsible driving habits. We at &TV are honoured to partner with them during their Road Safety Month and embark on a collective journey to make ‘Aapka Uttar Pradesh, Surakshit Pradesh’ a success. Viewers’ beloved characters from our immensely popular show, Bhabiji Ghar Par Hai, will be seen urging the people in Uttar Pradesh to follow the safety rules in their unique style. Apart from the on-ground campaign, we have developed a special storyline in Bhabiji Ghar Par Hai for the Uttar Pradesh Road Safety Month.”
Actor Aasif Sheikh, aka Vibhuti Narayan Mishra of Bhabiji Ghar Pai Hai, mentioned, “It is an honour to be a part of this campaign promoting awareness on responsible driving. I salute the tireless dedication of the Uttar Pradesh Police officers and join them in making our streets safer to make Aapka Uttar Pradesh, Surakshit Pradesh’.” Shubhangi Atre, aka Angoori Bhabhi of Bhabiji Ghar Par Hai, mentioned, “I am delighted to be a part of a campaign that generates awareness about road safety. Understanding and following traffic rules are imperative to avoid endangering your and others’ lives.” Rohitashv Gour, aka Manmohan Tiwari of Bhabiji Ghar Par Hain, added, “Road Safety is a critical issue. Several lives are lost due to undisciplined driving, over-speeding and much more. This campaign intends to instil a sense of responsibility within our communities towards road safety measures and help save lives.” Vidisha Srivastava, aka Anita Bhabhi of Bhabiji Ghar Par Hai, provides, “Kudos to the Uttar Pradesh Police for his or her constant efforts on educating and sensitising commuters on street security. Let us all do our bit to make our roads safer for everybody.”
&TV and the UP Police urge each citizen to drive safely and comply with the site visitors guidelines, Kyunki Bhabiji Ghar Par Hai!
Stay tuned to &TV to view the particular Uttar Pradesh Road Safety Track at 10.30 pm.
