TVS Motor plans to transform itself into a global brand

As on date, TVSM has factories in Hosur, Mysuru and Nalagarh, Indonesia. It acquired U.Ok.-based Norton Motorcycles and two Swiss corporations. TVSM merchandise are exported throughout 80 nations.
| Photo Credit: Kiran Nama

TVS Motor Company Ltd., (TVSM) is specializing in creating and developed markets to transform itself into a global brand, mentioned its chief govt officer Ok.N. Radhakrishnan.

“With electric vehicles and with the partnership we have done with BMW, there is a great opportunity to take TVS brand not only to the developing markets but also to the developed markets,” he mentioned throughout analysts name.

“So, in the days to come, there would a big drive to make TVS a global brand,” he mentioned.

Stating their merchandise could be exported each to creating and developed markets the place pricing could be fully totally different, he mentioned: “It will be a strategy of first growing the topline and coming up with variants.

“We always believe in putting the right product range, investing in the right kind of segment and giving new products as also upgrades in the current products. That journey will continue. So, that gives us enormous confidence that we will be able to continue to gain market share in international and domestic markets going forward,” he mentioned.

Of late, TVSM has been specializing in electrical automobiles. Currently, TVSM has just one EV in its portfolio – iQube electrical scooters. It hopes to roll out EVs in all segments over the approaching quarters.

Mr. Radhakrishnan additional mentioned the corporate was preparing to introduce electrical three wheelers initially within the home market earlier than venturing overseas.

“It is going to be a great opportunity for TVSM. First to expand in India and then go international. There is [global] interest in this product but without satisfying the local demand, we don’t want to start it. So, possibly next year we will see we’re getting into some of the markets,” he mentioned.

As on date, TVSM has factories in Hosur, Mysuru and Nalagarh, Indonesia. It acquired U.Ok.-based Norton Motorcycles and two Swiss corporations. TVSM merchandise are exported throughout 80 nations.

The main two-and-three-wheeler producer has a tie-up with BMW Motorrad beneath which it makes and exports sub-500 cc motorbikes from its Hosur plant. In 2021, the tie-up was prolonged to make EVs.

TVSM can also be evaluating numerous choices to elevate funds for its EV programme.