Twitter Acquires News Startup Scroll in Push for Subscriptions

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Twitter mentioned Tuesday it had purchased information know-how firm Scroll, which it should use as a part of an upcoming subscription providing.

Twitter has been working to supply new forms of content material on its social media website, together with audio and long-form content material, after beforehand buying e-newsletter platform Revue.

Scroll permits customers to subscribe and skim information articles from publishers together with Insider, BuzzFeed and USA Today with out adverts. The firm says publishers who work with Scroll earn extra money than they might by promoting promoting.

The deal will assist Twitter construct a subscription function, reminiscent of letting customers entry premium options from information shops or a author’s Revue e-newsletter, Twitter added.

Financial phrases of the deal weren’t disclosed.

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