New Delhi: Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a emblem for the social media platform on Monday that featured a white “X” on a black background as a alternative for the acquainted blue hen image.
“X is here! Let’s do this,” tweeted Yaccarino, who additionally posted an image of the emblem projected on the corporate’s workplaces in San Francisco.
Both Yaccarino’s and Musk’s Twitter handles function the X emblem, though the Twitter blue hen continues to be seen throughout the platform. “#GoodbyeTwitter” was trending on the platform on the subject of the outdated emblem as a number of customers criticised the brand new one.
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Musk mentioned on a publish on Sunday he wished to alter Twitter’s emblem and polled his thousands and thousands of followers on whether or not they would favour altering the location’s color scheme from blue to black. He posted an image of a stylised X in opposition to a black outer house-themed background. He additionally referred to the “interim X logo,” and tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.
In response to a tweet asking what’s going to tweets be known as below “X”, Musk replied “x’s”.
The unique Twitter emblem was designed in 2012 by a crew of three. “The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase “e”,” tweeted Martin Grasser, one of many designers. Weeks earlier than finishing his Twitter acquisition final 12 months Musk had mentioned that purchasing the corporate would velocity up his ambition to create an “everything app” known as “X” by three to 5 years.
Musk purchased x.com again from PayPal in 2017, saying it had “sentimental value”. Musk had co-based x.com as a web based financial institution in 1999 which later reworked into PayPal. While Twitter’s official web page on the platform has been renamed as “X”, the area x.com shouldn’t be lively.
“X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted on Sunday.
Yaccarino, the previous promoting chief at NBCUniversal who began as Twitter CEO on June 5, has taken over when the social media platform is making an attempt to reverse a plunge in promoting income. Since the takeover of Twitter, the corporate has confronted tumultuous occasions with layoffs, a pointy drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.
