Twitter to Take 10 Percent Cut on Content Subscriptions After 12 Months

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Twitter to Take 10 Percent Cut on Content Subscriptions After 12 Months


Twitter CEO Elon Musk mentioned on Friday that the social media platform will take a 10 p.c lower on content material subscriptions after the primary yr, as the corporate appears to be like to monetize content material on the web site in a bid to diversify its income sources.

Earlier this month, billionaire proprietor Musk mentioned customers of the social media platform will probably be in a position to provide their followers subscriptions to content material, together with long-form textual content and hours-long video.

He had additionally mentioned that the corporate won’t take a lower for the primary 12 months on content material subscriptions.

Musk has been bringing in adjustments at Twitter to increase income after the platform noticed promoting earnings drop final yr within the run up to his $44 billion (practically Rs. 3,59,700 crore) acquisition that closed in October.

He added that the corporate’s lower from subscriptions on (*10*)iOS and Android platforms will drop to 15 p.c within the second yr from 30 p.c within the first.

A couple of days again, Musk additionally has made an necessary announcement relating to the blue tick verified accounts on Twitter. In a collection of updates that Musk has launched to Twitter after his takeover, he has additionally added a pointer to his updates about getting verified accounts prioritised. 

After Twitter started eradicating blue ticks from the accounts of a number of celebrities and well-known personalities, solely these account which paid for the blue tick could possibly be seen as verified. However, as a number of accounts have began paying, the announcement from Musk will certainly inspire others to be a part of the bandwagon.

The blue tick served as a manner of defending well-known people from impersonation and tackling false data.

© Thomson Reuters 2023


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