The investor presentation was reviewed by Reuters.
A Twitter video app for good TVs is within the social media firm’s plans, proprietor Elon Musk stated in a tweet on Saturday, a transfer that may be in keeping with the corporate’s new plans to concentrate on rising video content material on the platform.
A Twitter video app for good TVs is within the social media firm’s plans, proprietor Elon Musk stated in a tweet on Saturday, a transfer that may be in keeping with the corporate’s new plans to concentrate on rising video content material on the platform.
In response to a tweet suggesting {that a} Twitter video app is required, Musk replied ”It’s coming”.
New CEO Linda Yaccarino and Musk had in an investor presentation on Thursday laid out Twitter’s plans to concentrate on video, creator and commerce partnerships to revitalize the social media firm’s enterprise past digital promoting.
The investor presentation was reviewed by Reuters.
One slide of the presentation stated that vertical video accounted for greater than 10% of time spent on Twitter.
Former Fox News host Tucker Carlson launched a brand new present earlier this month on the platform referred to as ”Tucker on Twitter.” Twitter envisions that it may promote adverts and sponsorships alongside movies from Carlson and different content material creators, a supply acquainted with the matter had instructed Reuters.
In associated information, Twitter plans to concentrate on video, creator and commerce partnerships to revitalize the social media firm’s enterprise past digital promoting, in accordance with an investor presentation by proprietor Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.
Yaccarino, who began as CEO on June 5, instructed Twitter buyers on Thursday that the corporate is in early conversations with political and leisure figures, funds providers and information and media publishers, stated a supply acquainted with the matter, who spoke on situation of anonymity to debate a personal investor name.
None of the main promoting holding firms are recommending that shoppers pause their advert spending on Twitter, and effectively-identified manufacturers together with Warner Bros, Mondelez, McDonald’s and Walmart have resumed promoting on Twitter after preliminary pauses, in accordance with a slide proven throughout the presentation.
(This story has not been edited by News18 employees and is printed from a syndicated information company feed – Reuters)
