Twitter’s Head of Brand Safety, Ad Quality to Leave: Report

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Twitter’s Head of Brand Safety, Ad Quality to Leave: Report


Last Updated: June 03, 2023, 05:51 IST

Washington D.C., United States of America (USA)

On Thursday, Ella Irwin instructed Reuters that she resigned from her function as vice chairman of product for belief and security on the social media firm.

The newest departure provides to a rising problem for brand spanking new Twitter CEO Linda Yaccarino, even earlier than she steps into the function

Twitter’s head of model security and advert high quality, A.J. Brown, has determined to go away the corporate, in accordance to a supply conversant in the matter on Friday, the second security chief to depart in a matter of days.

The newest departure provides to a rising problem for brand spanking new Twitter CEO Linda Yaccarino, even earlier than she steps into the function.

On Thursday, Ella Irwin instructed Reuters that she resigned from her function as vice chairman of product for belief and security on the social media firm, the place she oversaw content material moderation efforts and infrequently responded to customers with questions on suspended accounts.

Brown labored on efforts to stop adverts from showing subsequent to unsuitable content material.

Platformer and the Wall Street Journal earlier reported Brown’s departure.

Since Tesla CEO Elon Musk acquired Twitter in October, the platform has struggled to retain advertisers, who have been cautious in regards to the placement of their adverts after the corporate laid off 1000’s of workers.

Musk’s hiring of Yaccarino, former advert chief at Comcast’s NBCUniversal, signaled that advert gross sales remained a precedence for Twitter at the same time as it really works to develop subscription income.

Twitter and Brown didn’t instantly reply to Reuters’ requests for remark.

(This story has not been edited by News18 workers and is printed from a syndicated information company feed – Reuters)



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