Last Updated: March 31, 2023, 08:30 IST
iQOO has launched performance-centric telephones
Vivo launched iQOO as a sub-brand however not too long ago we now have bought some high quality units from the corporate.
Vivo could possibly be seeking to scale back its working prices by merging with iQOO and operating a enterprise. Reports this week counsel Vivo desires to make this transfer that not solely means iQOO will likely be a part of the Vivo lineup, however like Oppo and OnePlus they could possibly be run by the identical staff.
The report additionally suggests Vivo could possibly be doing this to cut back its workforce, and merging manufacturers means you will want fewer folks to run the enterprise. iQOO was launched as a sub-brand of Vivo with deal with performance-centric merchandise.
Gradually, iQOO began calling itself as a separate model, although the corporate continued to make use of Vivo’s R&D, provide chain and even the software program operating on the telephones from each the manufacturers. Having mentioned that, Vivo and iQOO have used completely different advertising and marketing and media channels to make sure their branding doesn’t intertwine.
Vivo has not formally shared any replace on this resolution, so we would like to attend for the corporate to share the message about this transfer.
iQOO has positively made its mark with high quality additions within the mid-range and the premium section. Vivo has additionally developed as a model to deal with units throughout all worth ranges. It has even used Zeiss Optics to reinforce its imaging tech, similar to OnePlus with Hasselblad and Xiaomi with Leica have performed in current occasions.
Vivo has a special strategy with its merchandise in comparison with iQOO, as the corporate has delivered merchandise which are selfie-focused, about design and different occasions compete with manufacturers within the section. Vivo has additionally dabbled within the foldable house, however we haven’t seen the corporate launch the product for the worldwide market to date.
If the merger does undergo, we hope that Vivo continues to serve the iQOO merchandise with the present technique, one thing that Xiaomi has performed with Redmi and Mi collection previously few years.
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