WhatsApp might present customers advertisements in some elements of the app, in accordance with the firm’s prime government. In a current interview with a Brazilian publication, WhatsApp Head Will Cathcart confirmed that the messaging platform is not going to show advertisements in the essential inbox or in chats, however commercials is likely to be proven in two different sections of the app. The revelation comes two months after the firm denied a report that claimed WhatsApp was planning to indicate customers advertisements to monetise the service.
In an interview with Folha de S. Paulo (in Brazilian) Cathcart said that WhatsApp would stay ad-free in the app’s inbox and inside chats. “The reason I qualified the answer is that there could be ads in other places —channels or statuses. For example, channels might charge people to subscribe, they might be exclusive to paid members, or the owners might want to promote the channel. But no, we won’t place ads in the Inbox,” the government informed the publication (translated from Brazilian).
There’s no phrase from the firm on when advertisements will make their technique to the Status or Channels sections on the app. The disclosure that WhatsApp might present customers advertisements to customers in particular elements of the app comes after Cathcart denied a report in September that the platform was planning to show commercials in lists of conversations with contacts — the default view when a person opens the app.
This is not the first time that WhatsApp has reportedly explored the addition of commercials to the common chat software. In 2019, it was reported that WhatsApp was planning on displaying advertisements to customers by way of the Status function that permits customers to share photographs and movies in the same as Instagram and Facebook tales. WhatsApp is at present monetised by providing enterprise messaging options that enable firms to succeed in the app’s large userbase — the Meta-owned messaging service has over 2 billion customers.
A report in August 2020 said that WhatsApp was planning on displaying advertisements in the app by utilizing telephone numbers to match customers’ Facebook and WhatsApp accounts and serve customers focused commercials. At the time, it was reported that the firm would show these advertisements as soon as the deliberate unification of its three messaging platforms — WhatsApp, Instagram, and Facebook Messenger — was accomplished.Â
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