New Delhi: In an effort to create consciousness round safer digital practices, WhatsApp has launched a security marketing campaign referred to as `Stay Safe with WhatsApp`, highlighting options that may empower customers to take management of their on-line security and guarantee a safer messaging expertise. The marketing campaign will proceed for 3 months.The marketing campaign largely focuses on educating customers about its in-built product options and security instruments that equip folks with the safeguards to assist defend them from on-line scams, frauds and account-compromising threats, it mentioned in a launch on Wednesday.
Key security options which might be highlighted within the marketing campaign embody two-step verification so as to add an additional layer of safety to the account; and block and report accounts which might be suspicious. WhatsApp permits customers so as to add an additional layer of safety to their account by enabling the Two-Step Verification function, which requires a six-digit PIN when resetting and verifying your WhatsApp account.
This is useful in case a SIM card will get stolen or if the cellphone is compromised.”User safety is at the core of everything we do at WhatsApp which is why we`re launching our safety campaign “Stay Safe with WhatsApp,” in an effort to drive user awareness around WhatsApp`s safety tools and product features that can help keep users safe from online scams and frauds,” mentioned Shivnath Thukral, Director, Public Policy India, Meta.
“Over the years we have added layers of security and protection with innovative features that empower users to take control of their online safety,` Thukral added. Thukral further added this campaign is an important reminder for people on how they can safeguard themselves in today`s digital-first world.Another key feature of this campaign is group privacy settings to ensure a safe messaging experience.WhatsApp`s privacy setting and group invite system allow users to decide who can add them to groups, increasing user privacy and preventing people from adding you to groups you don`t want to be a part of. If you find yourself in a group chat that`s not for you, you can choose to exit a group privately without having to notify everyone.
