Curated By: Business Desk
Last Updated: January 24, 2024, 12:00 IST
Nitin based the corporate along with his faculty classmate Raghav Verma.
He labored as a Management Consultant at Opera Solutions within the USA for over 5 years after which considered changing into an entrepreneur.
In the dynamic panorama of enterprise management, many people are carving their path to success with willpower and entrepreneurial spirit. Nitin Saluja, the co-founding father of Chaayos, stands as a burning instance of this journey, remodeling a easy concept right into a flourishing tea-primarily based enterprise with a internet price of Rs 2051 crores.
Born and raised in Delhi, Nitin pursued Mechanical Engineering at IIT Bombay and later labored as a Management Consultant at Opera Solutions within the USA for over 5 years. Despite a profitable company profession, Nitin harboured the dream of changing into an entrepreneur. His ardour for tea and prior expertise as a co-founding father of Think Labs, a robotics-primarily based schooling firm, fueled his want to begin one thing distinctive.
Facing preliminary resistance from his father, Nitin, together with faculty classmate Raghav Verma, took the plunge into entrepreneurship. In November 2012, they opened the primary Chaayos cafe in Gurugram. What began as a humble enterprise has now grown right into a colossal success with 200 cafes underneath its banner.
The imaginative and prescient behind Chaayos was to offer a haven for chai lovers, permitting them to experiment with flavours and customise their teas in over 12,000 various methods. Embracing the tagline ‘Experiments with Tea,’ Chaayos redefined the normal chai expertise. Nitin’s mission was to mix historical past with innovation, a purpose that has resonated properly with patrons, making virtually all their flavours successful.
Despite preliminary hurdles, together with a saturated market and operational challenges, Nitin’s perseverance and exhausting work propelled Chaayos to not solely survive but in addition excel within the aggressive market. The menu, curated by Nitin and Raghav, goes past tea, incorporating progressive meals choices like thepla tacos and palak patta crispies.
Nitin Saluja’s journey from a company position to the helm of Chaayos displays the success that may be achieved via ardour, innovation, and a dedication to offering a singular buyer expertise. With a thriving internet price and a rising variety of cafes, Chaayos continues to be a shining instance of entrepreneurial success within the enterprise panorama.
