Last Updated: May 12, 2023, 12:08 IST
Tesla CEO Elon Musk has discovered a brand new girl CEO for Twitter. Linda Yaccarino’s title as cropped up.
As the hypothesis round Linda Yaccarino turning into the brand new Twitter CEO grows, here’s what we find out about her.
Elon Musk, on Thursday, declared that he has discovered a brand new Chief Executive Officer (CEO) for Twitter. He added that the brand new Twitter CEO will begin in six weeks. Musk will then transfer to the place of Executive Chairman and Chief Technology Officer (CEO). Though the billionaire didn’t reveal the id of the brand new Twitter CEO, a Wall Street Journal report has claimed that Linda Yaccarino, NBCUniversal’s head of promoting, is in talks for the place.
As the hypothesis round Linda Yaccarino turning into the brand new Twitter CEO grows, here’s what we find out about her.
Linda Yaccarino studied liberal arts and telecommunications at Penn University from 1981-84. She spent over 19 years at Turner Entertainment, the place she was the Executive Vice President and COO of Advertising Sales and Marketing and Acquisitions
After her stint at Turner, Linda Yaccarino joined NBCUniversal because the President, Cable Entertainment and Digital Advertising Sales, in 2011. A 12 months later, she was promoted to Chairman, Advertising and Client Partnerships. The government additionally helped launch NBCUniversal’s ad-supported streaming service – Peacock.
Yaccarino is credited with remodeling NBCUniversal’s promoting community. According to the Wall Street Journal, she oversees roughly $13 billion in annual advert income. Linda Yaccarino has shut relationships with advert companies and entrepreneurs. She is alleged to be robust in negotiations, with some media patrons calling her “the velvet hammer,” reported WSJ.
The NBCU government has been the recipient of a number of honours. She was named as one of many “Ten Most Powerful Women in TV” by Adweek in 2011. Yaccarino was listed within the “Top 10 People Transforming Advertising” by Business Insider.
Yaccarino had interviewed Elon Musk in Miami final 12 months at an promoting convention. She had praised his work ethic within the dialog and requested the Tesla CEO about his imaginative and prescient for Twitter.
The announcement got here days earlier than NBCUniversal’s annual pitch occasion for advertisers, which is scheduled for Monday. The occasion is among the most essential features for the corporate.
The potential departure of Linda Yaccarino may hit NBCUniversal arduous. It would be the second high-profile departure from the leisure firm in a month. In April, Jeff Shell departed from the corporate after he admitted to “inappropriate relationship with a woman in the company.” The confession got here after a criticism led to a probe within the matter.
If Yaccarino does take up the mantle of Twitter CEO, she could be going through a set of distinctive challenges. Since Musk’s takeover of the corporate final 12 months, Twitter has misplaced quite a lot of advertisers. Before the micro-blogging platform was purchased by Musk, advertisers comprised nearly 90 p.c of its income.
Market-intelligence agency Sensor Tower reported that out of the 100 advertisers on Twitter earlier than Musk took over the platform, 37 spent nothing on advertising and marketing within the first quarter of this 12 months. Apart from that, 24 manufacturers diminished their common month-to-month spending on Twitter ads by 80 p.c or extra.
The determination to herald Linda Yaccarino is a part of Musk’s technique to spice up Twitter’s income and make it worthwhile. The billionaire had claimed earlier that Twitter may attain optimistic money circulation on this quarter.
