WWC 2023 keynote attendees weren’t allowed to the touch the Vision Pro headset. Forget the headset, they weren’t even allowed to the touch the desk on which the Vision Pro headset was displayed.
For the document, Apple– not even for as soon as– has referred to as the Vision professional, a headset. Apple likes to discuss with the Vision Pro as a spatial laptop. Of course, nobody is stopping you from calling it a headset or an ‘Apple ski glass’ or Apple goggles.
Apple CEO Tim Cook simply introduced Apple’s subsequent large gadget after launching the primary Apple Watch in 2015 – the Vision Pro. He described the Vision Pro ‘headset’ as the subsequent large factor in private know-how. But if it’s so thrilling then why did Tim Cook or any of Apple’s senior executives not put on the Vision Pro headset on stage at WWDC 2023?
For the document, Apple– not even for as soon as– has referred to as the Vision professional, a headset. Apple likes to discuss with the Vision Pro as a spatial laptop. Of course, nobody is stopping you from calling it a headset or an ‘Apple ski glass’ or Apple goggles.
You could argue that Tim Cook wears spectacles and it might get troublesome to regulate the headset whereas giving a dwell demo on stage. But what’s bizarre is that, when you observe the keynote of WWDC 2023, neither Tim Cook nor any of the senior Apple executives was seen sporting the Vision Pro. In truth, there isn’t one picture of Tim Cook sporting the headset in public. Why so?
One motive may very well be that Apple is being cautious. The Vision Pro is pricey and Apple is promising quite a bit. Also, the launch of the gadget is managed. It might be first launched within the US subsequent yr after which could also be launched in different elements of the world however in a phased method.
There isn’t one picture of Tim Cook sporting the headset in public. Why so?
Another side to contemplate is that Apple is attempting to guard the model picture of Vision Pro and naturally, that of its executives. This launch is essential for Tim Cook and perhaps Apple simply doesn’t need the Vision Pro ‘headset’ to drive a ‘meme fest’ on-line, even earlier than the product truly arrives.
Talking about memes, each time Apple launches a brand new product at its occasions, folks appear to be able to make memes round it. Going past the kidney jokes, the highly effective Mac Pro laptop rapidly grew to become the ‘cheesegrater Mac Pro’; there have been memes across the dynamic island, then after all, the bendgate and ‘iPhone triple-camera gas burner’ references.
Apple is all the time very cautious about the way it presents the brand new merchandise, the general public picture of its executives and that of the model or the merchandise. So, perhaps it’s attempting to keep away from a repeat of the “cheesegrater Mac Pro” episode.
Apple has simply introduced the Vision Pro ‘headset’. It will solely face the true product-market match check subsequent yr, when shoppers purchase it for $3499 or over Rs 3 lakh in India.
While essentially the most thrilling side of the WWDC 2023 keynote was the “One More thing…” announcement of Vision Pro, the keynote attendees had been up for slightly shock. Like with all Apple occasions, simply after the keynote will get over, the attendees go to the overall demo space to check out the most recent from Apple. But this time, the attendees weren’t allowed to the touch the Vision Pro headset. Forget the headset, they weren’t even allowed to the touch the desk on which the Vision Pro headset was displayed. All that the attendees might do was to click on images of the Vision Pro headset– from a distance. So, in actuality, you’ll not discover any real-life picture of somebody truly sporting the Vision Pro but.
Apple had arrange a separate demo zone solely for the headset the place choose attendees from the media, bloggers and different sections had been ‘secretly’ taken to expertise the Vision Pro. But guess what, even they weren’t allowed to click on selfies with the Vision Pro. Apple simply doesn’t need any controversy with the Vision Pro proper now.
