Why Apple Hopes an AI-Infused iOS 18 Update Will Help Sell the iPhone 16

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Why Apple Hopes an AI-Infused iOS 18 Update Will Help Sell the iPhone 16


Apple’s iOS 18 replace — anticipated to reach subsequent yr alongside the purported iPhone 16 collection — is extra ‘crucial’ than common, in accordance with Bloomberg’s Mark Gurman. In his weekly publication, Gurman states that Apple’s subsequent main working system replace is anticipated to convey main enhancements over iOS 17 and is anticipated to assist the firm promote its subsequent era of smartphones. Apple just lately confirmed that the firm is engaged on including options powered by synthetic intelligence (AI) to the iOS 18 replace.

According to particulars shared by Gurman in his weekly Power On publication, Apple’s iPhone 16 is not anticipated to supply in depth {hardware} upgrades subsequent yr, which signifies that the iOS 18 replace must be “extra impressive” to persuade clients to improve to the successors to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max fashions unveiled this yr.

In order to make sure the code for the iOS 18 replace is secure and bug-free, the firm reportedly paused growth just lately, in an try and weed out points that had been beforehand undetected. Gurman says that the week-long pause in growth has delayed the firm’s growth in direction of the second milestone — including that there are 4 such six-week milestones earlier than Apple unveils its working system updates yearly at its Worldwide Developers Conference in June.

One of the explanation why Apple will want its code to be bug free is as a result of iOS 18 is anticipated to convey “major new features and designs” — after years of comparatively iterative iOS model updates, Gurman says, citing Apple’s senior administration. it’s at the moment unclear what number of of those options might be obtainable on earlier iPhone fashions which might be eligible to obtain the replace.

Apple’s rivals have already introduced AI-powered options which might be both rolling out to customers, or anticipated to roll out in the coming months — together with Microsoft Copilot on Windows 11 and Google Assistant with Bard. Siri is anticipated to get a number of AI-powered upgrades this yr, powered by Apple’s giant language mannequin (LLM). Other apps that can reportedly obtain AI-backed upgrades embody Pages, Keynote, Numbers, and Apple Music. We can anticipate to listen to extra about Apple’s software program updates in the coming months.


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