Truecaller will quickly begin making its caller identification service obtainable over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Internet, the corporate advised Reuters on Monday.
The function, at present in beta section, shall be rolled out globally later in May, Truecaller Chief Executive Alan Mamedi mentioned.
Telemarketing and scamming calls have been on the rise in nations like India, the place customers get about 17 spam calls monthly on common, in accordance to a 2021 report by Truecaller.
India’s telecom regulator in February directed carriers like Jio and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has mentioned it’s in discussions with telecom operators to implement such an answer.
“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi mentioned, noting that telemarketers switching to Internet calling was pretty new to the market.
WhatsApp is essentially the most used messaging platform in India. The firm says it makes use of spam detection expertise to spot and take motion on accounts participating in irregular behaviour and lets customers block and report problematic accounts.
For Truecaller, India is its greatest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription providers, and verified listings from companies.
© Thomson Reuters 2023
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