Will Twitter’s New Cannabis Ad Rules Bring More Revenue for Elon Musk?

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Will Twitter’s New Cannabis Ad Rules Bring More Revenue for Elon Musk?


Last Updated: April 27, 2023, 05:45 IST

The billionaire Tesla CEO has been pressured to make large price cuts and scramble to search out extra sources of income to justify his $44 billion buy of Twitter. (Image: Reuters)

The billionaire Tesla CEO has been pressured to make large price cuts and scramble to search out extra sources of income to justify his $44 billion buy of Twitter

Twitter beneath its 420-friendly ownertec earlier this 12 months grew to become the primary main social media firm to permit hashish commercials. Now, the platform is stress-free these guidelines in an try to lure in additional advertisers from U.S. states the place marijuana is authorized.

“Going forward, certified advertisers may feature packaged cannabis products in ad creative,” Twitter stated in a submit on its web site. Previously, hashish advertisers couldn’t present any merchandise of their advertisements, nor may they really promote their sale.

“They may also continue responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services,” Twitter stated.

The billionaire Tesla CEO has been pressured to make large price cuts and scramble to search out extra sources of income to justify his $44 billion buy of Twitter. The platform additionally eliminated a ban on political commercials in January.

Still, firms desirous about promoting hashish merchandise on Twitter should adjust to an extended checklist of guidelines. They should be licensed and pre-authorized by Twitter, solely goal jurisdictions the place they’re licensed and chorus from concentrating on anybody beneath 21, amongst different insurance policies.

Facebook mother or father Meta, Google and different main tech firms all prohibit hashish advertisements. Google does permit advertisements for FDA-approved CBD merchandise and topical, hemp-derived CBD merchandise with THC content material of 0.3% or much less in California, Colorado, and Puerto Rico, however not for marijuana even in states the place it’s authorized.

Musk grew to become extensively related to marijuana utilization in 2018 when he tweeted that he was mulling a buyout of Tesla for $420 per share – a worth that was extensively assumed to be tied to a selected time within the afternoon of April 20 when hashish customers yearly rejoice the drug by partaking in it. Shortly after that August 2018 tweet, Musk smoked a marijuana joint on a podcast with Joe Rogan.

In a trial centered on whether or not Musk’s buyout tweet had misled Tesla traders, Musk testified the worth of his provide wasn’t meant to be a marijuana reference whereas acknowledging why individuals would possibly suppose it was.

“There is some, I think, karma around 420. I should question whether that is good or bad karma at this point,” Musk stated on the witness stand.

The origins of the time period “420” usually, had been lengthy murky. Some claimed it referred to a police code for marijuana possession or that it arose from a Bob Dylan tune.

But a consensus has emerged that it began with a gaggle of California highschool college students within the Seventies. With marijuana extensively unlawful on the time, a pal’s brother was afraid of getting busted for a patch of hashish he was rising within the woods at Point Reyes, north of San Francisco, so he drew a map and gave the teenagers permission to reap the crop, the story goes.

During fall of 1971, at 4:20 p.m., simply after courses and soccer apply, the group would meet up on the college’s statue of chemist Louis Pasteur, smoke a joint and head out to go looking for the weed patch. They by no means discovered it, however the quantity caught.

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(This story has not been edited by News18 workers and is revealed from a syndicated information company feed)



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