On Women’s Day 2021, India’s leading conglomerate Godrej Group by way of its varied companies got here collectively to steer the manner in selling ladies leadership. This 12 months, the international theme for Women’s Day is #ChooseToChallenge, the place everybody is being requested to take the duty of their very own ideas and actions to create a ravishing, equal world. The marketing campaign profoundly urges each individual regardless of their gender, tradition, potential, and orientation, to first problem the deeply wired biases and stereotypes inside themselves, earlier than asking others to take action externally. Ultimately, altering and creating a ravishing equal world.
The group digital movie goals to spotlight the undeniable fact that, this ladies’s day as a substitute of simply wishing her and anticipating issues to vary, one ought to fairly instigate the change and problem the stereotype inside himself or herself. Changing from inside is what is going to assure the fulfilment of a dream of an inclusive world.
Commenting on the group movie, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, mentioned, “Women have always been facing the challenge of having more to prove than their male peers to be taken just as seriously. This is all due to our conditioning and stereotypes. That is why on this women’s day, we would like to urge everyone to challenge their stereotypes. Each one of us irrespective of gender, culture, ability and orientation has certain internalized stereotypes. It is our responsibility on an individual level to challenge these beliefs and create a beautiful, equal and inclusive society. At Godrej, we strongly believe that each one of us is unique and we can only truly grow when we can be our ‘whole self’ at work. We, as an organization will continue to understand and support the challenges that women face so that they choose to challenge at the workplace. We constantly strive to create an environment where women are provided the freedom to enjoy the best of professional and personal choices.”
“So many of us carry unconscious biases within ourselves about gender. But gender is itself a construct! We hope that this video will encourage viewers to challenge their own frameworks and reimagine a more equal world, and then translate this reimagination into daily actions that bring about change”, added ParmeshShahani, Head – D&I and Godrej India Culture Lab.
Goodknight, India’s leading family insecticide model from the home of Godrej Consumer Products Ltd, unveiled a brand new digital movie. Themed round #PyaarWaliProtection’, the movie is based mostly on true tales of actual characters and every sequence is handled like a slice of life, humane story portraying totally different roles of ladies, performing as a guardian, a pal and a protector and how Goodknight leverages these little moments and celebrates womanhood on this big day of Women’s Day making the movie highly effective, heart-warming and enduring. The movie is additionally helmed by 4 ladies leaders like Shreya Shroff as the Director of the movie, Shraddha Singhvi as the Producer, PriyaPardiwalla as the Creative Director and Somasree Bose as the Head of Marketing for model ‘Goodknight’.
Godrej Expert launched #MagnificenceThatEmpowers digital movie that includes the Godrej’s Salon-i programme which is on a mission to offer monetary assist and skilled over 2.5 lac ladies (until date) to grow to be magnificence professionals. This 12 months, attributable to the pandemic, the enterprise of those ladies was down by 50% and Godrej Expert determined to offer monetary help upto INR 20,000 per beautypreneur.
In addition to the digital movies, Godrej’s premium hair care and styling merchandise model, BBLUNTtook a cultural stand in opposition to a common haircut and challenged the stereotypical identify with #BoycottBoyCut. The model invited males and ladies to return collectively to rename the haircut to a title that is fashionable, fashionable, stylish however extra importantly inclusive and gender impartial in nature. Celebrities and leading content material creators, additionally joined forces with the model to vary the preconceived notions round quick haircuts by sharing thought-provoking private anecdotes on their Instagram handles. Further, customers have gotten onto the bandwagon by importing their very own photos sporting quick crops.
Through #OnlyForYou marketing campaign, Godrej Security Solutions introduced a particular ladies’s day sale on their store web site on merchandise starting from dwelling cameras to UV Sanitizer circumstances. A particular buy code (GSSWOMEN08 code) is additionally accessible to avail of the low cost on these merchandise. Visit https://shop.godrejsecure.com/ to avail the particular reductions.
Script, a Godrej enterprise, has revealed a examine titled ‘A New Sense of Place’ highlighting how ladies handle dwelling and skilled duties with out flinching by leveraging expertise. It is based mostly on responses from over 2000 Indians throughout age teams and cities on cultural and life-style modifications embraced by folks. Godrej Locks, Ecocert-France licensed natural child skincare model Goodness Me, Godrej Jersey, ran digital contests as effectively the place patrons acquired an opportunity to win thrilling prizes.
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