Last Updated: March 28, 2023, 07:29 IST
Mumbai Indians turned the inaugural WPL champions. (BCCI Photo)
WPL, which was streamed free on JioCinema, clocked highest watch-time per consumer of greater than 50 minutes per match
The summit conflict of the inaugural season of WPL between eventual champions Mumbai Indians and Delhi Capitals noticed greater than 10mn new viewers tune in. With that, the primary season of WPL on JioCinema delivers the best viewership on any Women’s occasions globally.
At the again of a sturdy content material library together with thrilling dwell motion, JioCinema additionally clocked greater than 50 minutes of watch-time per consumer per match on the TATA WPL. In addition to 4K streaming, viewers loved multi-cam setup, hype mode and the intensive panel of consultants throughout a number of languages, serving to the league surpass preliminary expectations and projections.
“Our vision is to nurture the TATA WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential,” stated Viacom18 Sports CEO Anil Jayaraj.
“We’d wish to thank our 50+ promoting companions that met us eye-to-eye on this imaginative and prescient, viewers who pushed us to lift the bar and ship a world-class viewing expertise,” he added.
JioCinema, now available to Jio, Airtel, Vi, BSNL and all other subscribers, will live-stream the Indian Premier League for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada.
The 2023 season of IPL commences on 31st March, with defending champions Gujarat Titans taking on Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema for no cost this season.
The record-breaking viewership on WPL augurs well for the upcoming season of IPL as the official digital streaming partner will offer 16 feeds, including 4K feed, multi-language and multi-cam presentation, interactivity through stats pack, and play along feature for over 700mn + internet users.
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